secure the hard dollars you invested in marketing & communications
How the ABC Resilience Tool help you disclose your real brand value from A to Z

BRAND RESILIENCE &

CHANCES TO GROW

SIGNIFICANCE NEWS - VOLUME 1 - Lake Constance 2022

You spent a bunch of money to identify your business drivers and design the utmost resilient products & services.
You have spent even more to select and hire a five star agency to design a proper communications strategy for your offerings.

Read below

WHY BRAND BUILD

WHY BRAND BUILD IS MORE than paying a big bill to the marketing agency that you hired.

Successful brands demonstrate how brand build and go-to-market design are working hand in hand. They run coherent brand-to-tell and strategy-to-deployment transformation activities.

Watch out for the brands that you kept admiring in the past 5 years and where they stand these days. The dilemma of these brands are as follows:
1) Low-brand products are slow-sellers physically and online
2) Online webshops, price and product portals are dominated by discounts and adhoc 24/7 availability.
3) Product pricing is entering the as-cheap-as-possible spiral
4) Low-brand products miss the turnaround and end up in the yearwide sale department.
5) Ultimately, brands that are missing the connect between tell-and-transform will be overtaken by others. Others shine and scale because low key brands end up in the shadow.

Activities such as brand build and marketing strategy design got externalized. Staff, experts, and talents in your team have a hard time to catch up.

With the decision to outsource brand build, one of the key deliverable that is being handed over to complete the work is often a time stamped boardroom assignment. Internal company updates, throught provoking ideas that influence go-to-marketing and brand build are hardly synched up with the workflow of the external service provider.

The first market launch is watched carefully. We source in answers about: What do the influencers say? Where do the click rates end up? What do the experts say on market strategy and what the ones who lead the sourcing agreement?

We observed that brand value diminishes further. Customers find it hard to know what your company name stands for. Others encounter a disconnect in brand identity and brand awareness. And if your staff is not convinced about why you do what you do, how will you ever grow again? And if networks talk about a potential mismatch, how will market makers and buyers ever invest again in your offerings?

With the help of the ABC Resilience and its 26 cases,
1) you detect the value behind your brand.
2) you get to know THE MINDSET OF MOBILITY of your entire organization.

WORLD INNOVATION
26 elements - 6 steps - 1 tool - 1 method: ABC RESILIENCE
1 method to train your mental mobility capacity
1 method to test your product's capacity to transform digitally
1 method to help your organization detect the missing link between physical & digital

A resilient brand is a mobile brand. 
ABC Resilience Toolbox is uniquely combining physical and digital capabilities through mental mobility and help you score your personal, your product related and  your organizational capacity to truly transform.

For the first time in the science of crisis prevention and growth momentum, you are able to connect a person's individual resilience with a product's core features and an organization's capacity to grow.

Our clients will be mastering the workflow and synchronize brand build, product & services design to keep the portfolio and the market expectations closely linked.

PRICING & SERVICES

YOUR INVESTMENT. You will be ideating your future business tactics in a creative, gamification, collaborative and engaging approach.

YOUR PARTICIPATION. You procured the signature ABC Resilience Toolbox or you hired us to run the workshop with you and your top talents. In any case, your participation is one of the measures to significantly boost the value of the tranining and tools.

MOVING AHEAD. The results are captured in a sophisticated manner, handed over to you in an ultrachic, unique physical and digital packaging that facilitate the broadcasting of your brand, product and digital services.

We open soon our registration for the info webinar. Stay in contact and fill in the contact form below.