Discover, design, or expand your business idea in these ...

Business Opportunity Design Courses


The Business Opportunity Design courses (one for each industry archetype!) are especially designed for you to learn about your innate, unique market advantage.

WHY you explore easily new ways of serving your clients and grow

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WHAT idea you could transform into a unique business opportunity

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HOW you gain confidence and create the business model step-by-step

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Passion is what will keep you going when things get tough.
- Richard Branson

It is your inner voice that is calling for an opportunity.
It is the innate market advantage that the course helps you identify.
- DoktorB


How can you succeed in a market that is constantly turning and will you be able to manage growth?
The ABC Business Opportunity Design will take you to a unique business modeling roadmap.

YOU will apply the letter shape that either results from the quiz or suits you best.
YOU will utilize the letter shape exercises and a global brand that we pre-assessed for you.
YOU will kick off your own learning and context.
YOU will get to sharpen your Opportunity Recognition capacity. 

Identifying the uniqueness

The Quiz is your ideal first right move.
Driven by your answers in the quiz,
you will identify a letter that intuitively lays out
the key characteristics of your future offering.

You are addicted to a letter, then kick it off with our exclusive edition of 10 industry opportunity courses.

The ABC-Resilience training then becomes the logical next step for your growth momentum.

Confronting with obstacles

Along the way, your cognitive skills will be put to the test as you face resistance and risk.

By overcoming them, learn how to view obstacles as new opportunities and minimize risks to strengthen your capacity for resilience. 

Practical implementation and transformation

In this step, develop suggestions for practical implementation and set your own thought processes in motion to guide your progress yourself and thus transform old hurdles into new opportunities.

There is no better way to get the transformation rolling.

Evaluation and creation of an opportunity grid

In a complex evaluation, you receive an opportunity grid with the many possibilities that arise from your offer and recognize which obstacles have already dissolved through the training.

The visually presented results give you clear instructions for further development and scaling of your offering.

Optional coaching

After the offering design, you decide whether you want to further deepen your insights in a 1:1 coaching.

Thereby I can help you to further optimize your strategy and implementation and to bring your company to the next level. 



I have not seen lately such a crazy implementable approach. We got results within minutes for a startup P and a manufacturing business W -  in a webinar!

Prof. Durst
University Ansbach


My innate dream of modeling a business around my core contacts is coming true. If you haven't experienced DoktorB, you would not believe it.

Vincent Boutellier
room!ng AG


I was searching for the perfect term (SMILE) for my business offer and nailing down my own way of working with neurographic: VISIONGRAPHICS.
Great thank you so much, DoktorB!

Heidi Mara Sieber


DoktorB has been vital to my development of creative and innovative skills. I have gained confidence in pursuing what I believe in. And I have gained confidence in what I can achieve!

Sarah Tyrer
MA English & Literature

It is your inner voice calling for your business idea to come true -
It is our aim to teach you how to transform your idea into a concise offering. 

With a concise offering you build a foundation that is sustainable and resilient to grow your and your clients' business further. 


His manager asked Jens to inform him about the next preferred job assignment. Jens is good as his job ,his manger reassured. Jens himself holds a management position for some years.

Jens was puzzled and worried. What could it be: a job move - up or down - or a move that implies a relocation. Where he is right now is perfectly aligned with his private life; family and friends live in the nearby vicinity. But was made him wonder most was the following: What is what I am really good at? 

As a course student, the first step was about getting started. Looking at the course structure and conduct of the Business Opportunity Design. Listening to the introductory session with DoktorB.

The first eye opening moment was not the solution, but the cognitive approach and working with the shape of the letters. Driven by this gamification twist (verified throughout the ABC Opportunity Futurity Quiz), Jens got closer to the real (mental, professional) roadblocks.

It was the point of identifying his core expertise that he could bring to the table when being asked for a new job assignment to select from. Tied into a job profile for years that was not made for nor created by him, he lost his focus on what he is good at now and what he was good at before. He also forgot to show off being visible, as for example how to express himself clearly and frame his offering (and ask!) to his management.  

It was the mind and eye opening moment when he stated loud and and admitted that a big wall is in front of him - and the questions he was asking were the following: What is behind the wall? If there is a way out, is there a ladder that helps me to escape (from the manager that was waiting for a reply to his next career move)? Where am I really good at and it will be enough to turn that into a market offer?

Jens did not want to quit his job nor his employer. He sought clarity about his own capacity and what he really wanted.
Jens captured while proceeding from Level 1 to Level 2 in the course a sidenote what he was looking for - SMILE - it is now to continue with the opportunity resiliency practicing (Level 2). One key cognitive mechanism we recommend in the course is to 'standing still and watch your letter shape exercise evolving through your own capability' - this tiny moment will help you collect cognitively all relevant (and sort out all irrelevant) influencers. It will help to disclose your and his innate market advantage. 

We specially designed the Business Opportunity Design courses to help you in your hometurf - hence there are multiple possible entry points why the courses are the right ones for you.

The Business Opportunity Design is the right choice for you, if one or more of the following requirements meet your needs and you are adding a big YES after the respective statement:

WHAT are the opportunities within my own business and vicinity
HOW I can explore new ways of serving my first two clients to help me scale into ten other clients
WHY I could enhance my existing product/service even if it seems outdated or misplaced compared to the competitive offerings
HOW I will gain confidence in all of the next business modeling steps  


Take the Opportunity Futurity Quiz that's been taken so many times.

You will discover your strengths and psychology triggers that help you lay out the key characteristics of your future market offering. 

By clicking TAKE THE QUIZ, I agree that I will be guided to a 3rd party quiz link and that I have read and agreed to the terms and conditions.