Congratulations. Your quiz entries pair with the J-Opportunity. It helps you fostering simplicity in expanding your physical product into a digital one with ease!
Whether you resonate with being a product manager, business developer, reseller, gallery owner, musician, or artist, the opportunity you build has the power to enrich your life and the lives of ideal customers. J-Opportunities bring joy and jazz into your product. The opportunity you build enhances your product in a cyclical manner. It simplifies the trade of your product through a digital dimension.
When customers experience your J-enhanced Opportunity, they immediately sense the joy and the jive you sensed when creating the opportunity. They are enthralled by the jumpstart you have achieved and seek to join you.
As a Jumpstarter, you have innate advantages that set your offering apart from others. You pursue the innovative process with ease. You jump not fall. Your competences grow, leading through obstacles and risks with a newly experienced sense of power and a strengthened resilience.
However, like every jumpstarter, the J-Opportunity faces its villains, sticking to one idea for decades without clarity on the innate advantage and its relevance to the present markets. Be aware that the key features of your offering might now be outdated and inappropriate to your consumer targeting.
On your moves from getting to know your sweet spot to create your concise J-Offering, there are pitfalls such as the fear of not jumping high enough or being overconcentrated on rising. Losing sight of risks and obstacles can overshadow the opportunity.
Avoid being diverted by external voices and the nasty 'not working for you' self-criticism. It is important to keep the open-up mindset and work throughout the exercises you find in the BIGONE workbook. This will channel your qualities into the core innovative feature that helps you strive forward.
Let the voice of your offering be joyful, clear and focused. As a jumpstarter you communicate with simple use cases. You will stay on the offering path that you kicked off with the existing product and that you expand for your ideal clients.
Keep in mind that your offering expands through a digital dimension and fosters your product to learn about its capacity to become cyclical. That shapes the path to sustainably grow on your own opportunity track and invites your ideal clients into your offering.
Creating a J-shaped offering that conquers the market is a combination of art and science. It combines the right product and market advantage with a powerful brand personality. By leveraging a single product and expanding it in a creative way, J-shaped brands can become iconic symbols of quality and lifestyle. For example, an exciting new startup with a J-Opportunity cultivates a single product to become a global success, while a luxury car manufacturer like Jaguar does focus on quality and motion. A brand like Juicy Couture used a unique fabric and unexpected designs to turn a basic wardrobe item into a fashion must-have. In all cases, the end result is a powerful, J-shaped brand that can enrich our lives.
The power of the J-shaped offering lies in its ability to start with a single product and then expand it in a sophisticated manner. Product based companies make use of digital services and hand picked cyclical elements. Colors are used as a metaphor to address distinct lifestyles, while the texture of the fabric strive for quality and a fast-paced time-to-market. JBL is an excellent example of this, as it has evolved its single product into a market leading lifestyle brand. JBL has an excellent Start Here position to morph from a physical into a digital environment and a corresponding, simplified Create business model. The J-Opportunity Course allows course-takers to access the eye-opening assessment results of our passion project on JBL and access the video storyline, giving them an easy way to understand the core findings.
Hi there!
Greetings! I'm Barbara Fluegge, the founder of DoktorB.
We specialize in helping people capitalize on their unique market potential to develop a successful and prosperous business.
In recent years, I've seen many more failures than successes. With the right approach and strategy, it is possible to overcome obstacles and stay ahead of the competition, even with a limited budget.
To this end, I have crafted a training program - the ABC Business Opportunity Design courses - that draws on my years of experience and thousands of project days with corporates and large enterprises around the globe.
The training leverages the same power that billion-dollar business with big budgets have used for decades. This course is built on the science of cognitive fluency and business model innovation. It provides the necessary tools to help you create new offerings quickly, and ultimately reach your goals.
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